Paid media that's profitable, not just pretty.
Full-funnel campaigns across Meta, Google, and programmatic — with creative testing, attribution, and ROAS discipline baked into every rupee spent.
Anyone can spend your money.
We make it come back.
Most agencies treat paid media like a checklist — set up campaigns, pick audiences, hit "publish." That's why 80% of ad accounts we audit are burning 30–50% of spend on wasted placements, broken tracking, or creative that doesn't convert. We fix the fundamentals, then scale what works.
A full-funnel paid engine, managed end-to-end
From strategy and creative to buying, testing, and reporting — one team owns the outcome.
Full-Funnel Strategy
TOFU for reach, MOFU for consideration, BOFU for conversion — with channel mix mapped to your unit economics.
Performance Creative
High-volume creative testing — static, video, UGC-style — designed for scale, not vanity metrics.
Media Buying
Daily management of Meta, Google, LinkedIn, and programmatic — bidding, budgets, and placements optimized weekly.
Attribution & Tracking
Server-side tracking, GA4, and custom dashboards — so you know exactly what's driving revenue.
Structured Testing
Weekly tests on audiences, creatives, offers, and landing pages — with clear hypotheses and holdout groups.
Live Reporting
Real-time dashboards with spend, ROAS, CAC, LTV, and channel attribution — no static PDFs.
Four Phases. Zero Guesswork.
A repeatable paid media system — refined across 200+ campaigns.
Audit
Full account audit — pixels, tracking, audiences, creatives, and unit economics. We find what's leaking first.
Architect
Campaign structure, audience strategy, creative roadmap, and budget allocation — approved before launch.
Launch & Test
High-velocity testing across creative, audiences, and offers — with weekly iteration based on data.
Scale
Aggressive scaling of proven winners — new channels, new geos, new audiences, without killing ROAS.
Full-stack paid media — wherever your customers are
One team, one dashboard, one point of accountability across every paid channel that matters.
Meta Ads
Facebook, Instagram, and Messenger — full-funnel campaigns with high-volume creative testing to let ML find winners.
Google Ads
Search, Performance Max, YouTube, and Display — capturing demand at every stage of the buyer journey.
LinkedIn Ads
For B2B — hyper-targeted campaigns by title, company, and industry, with lead-gen forms built-in.
Programmatic
Display, native, and CTV campaigns across the open web — for mass reach at scale, without wasting spend.
Email & Lifecycle
Klaviyo, HubSpot, and custom CRM flows — for repeat purchase, winback, and LTV growth alongside acquisition.
Retargeting & CRO
Multi-touch retargeting sequences paired with landing page CRO — so paid traffic converts, not just clicks.
What paid media actually delivers
Two recent campaigns — with numbers that held up across scale.
From 1.6x to 4.8x ROAS in 90 days
A D2C skincare brand was running ads on autopilot with 1.6x ROAS. We rebuilt the account structure, tested 40+ creatives per month, and introduced server-side tracking — tripling ROAS while scaling spend 2x.
Cut CPL by 62% with a full-funnel rebuild
A B2B SaaS company was stuck at ₹4,200 CPL with LinkedIn alone. We added Google Search for high-intent queries, restructured their LinkedIn targeting, and built a native retargeting sequence.
Common questions about paid media
What's the minimum ad spend you work with? expand_more
We typically work with brands spending ₹1L+ per month on paid. Below that, the management fee eats too much of the budget to make meaningful tests possible. We'll tell you honestly if you're not there yet.
Do you produce the creative or do we? expand_more
Both options work. Many clients have in-house design teams, so we collaborate on briefs and test strategy. Others want us to own creative end-to-end — which we do, through our content and design teams.
How do you handle attribution in a post-iOS14 world? expand_more
Server-side tracking (Meta CAPI, Google Enhanced Conversions), GA4, and where possible, incrementality testing. We don't trust platform-reported ROAS blindly — we triangulate with your CRM and revenue data.
Do you charge on ad spend or a flat retainer? expand_more
Flat retainer. Percentage-of-spend models incentivize agencies to spend more, not spend smarter. Our fee stays the same whether we scale your budget up or down.
How long until I see results? expand_more
Early signals in 2–3 weeks (CTR, CPM, CPA shifts). Meaningful ROAS improvements in 30–60 days. Full compounding results — after creative testing and audience learning mature — in 90+ days.
Let's find the leaks in your ad account — before you spend another rupee.
Send us access to your Meta or Google account. In 48 hours, we'll share the 3 biggest leaks we found, and what we'd change to fix them.